About me

Jim Herndon is a Broker/Realtor with Yip Premier Real Estate LLC serving buyers and sellers throughout Columbia, Lexington, Greenville, and the Midlands of South Carolina, including Richland and Newberry counties. He works with clients across all price points—from first-time homebuyers and relocating professionals to move-up buyers, investors, and luxury home sellers.

Known for his strategic approach and deep knowledge of the local market, Jim helps clients navigate real estate decisions with confidence. Whether assisting with a starter home, a relocation to the Columbia area, or the marketing of a luxury property, his focus is on strong negotiation, thoughtful guidance, and delivering results.

Jim holds the Certified Luxury Home Marketing Specialist™ (CLHMS) designation with GUILD™ recognition through the Institute for Luxury Home Marketing and the Accredited Buyer’s Representative (ABR®) designation through the National Association of Realtors. He is also a member of Who's Who in Luxury Real Estate.

With a reputation for professionalism, responsiveness, and market insight, Jim is a trusted resource for anyone buying or selling real estate in the Columbia and Greenville regions of South Carolina.